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Some of the most creative problem-solving in Canada is going on in non-profit organizations. But the public seldom hears about these efforts. As a journalist who has been covering the non-profit sector for more than decade, Carol Goar will attempt to explain why some of the best initiatives don’t show up on the radar screens of reporters, editors, broadcasters and producers. The media are partly to blame. But so are non-profit leaders who don’t understand why their efforts are not considered newsworthy or how journalists choose among the many stories competing for space and airtime. Carol’s “good ideas” will offer five bridges across this communication gap. She hopes her presentation will also generate a thoughtful exchange about how the media and the non-profit sector can do a better job of showing Canadians how essential a well-developed network of non-profit organizations is in creating strong communities and a healthy, inclusive society.

Come to this session and find out: What is the difference between a trade-mark, copyright, patent and industrial design? How can I protect my company's intellectual property? What do I do if someone sends me a cease and desist letter? When can I use ™ or ®? What do I do if someone is using my name/trade-mark on their website?