2009 Maytree Leadership Conference
Telling Stories; Creating Change
Whether or not you were able to attend the 2009 Leadership Conference, you may be interested in resources from the conference. These include presentation materials (PDF files) and videos from the workshops, video files of the keynote speeches and panel discussion, other resources on storytelling, and a photo gallery.
More resources will be added as we receive them, so if you don’t find what you’re looking for, check back.
Quick Links
Formulas for change
Keynote speeches
Opening panel discussion
Workshops
Picture gallery
Other resources
Download all formulas for change (PDF, 60kb).
Excerpt from the keynote address by John Cruickshank, publisher of the Toronto Star.
Download full keynote address (PDF, 70kb).
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Journeys to Canada – Storytelling in Practice
Excerpt from the keynote address by Nelofer Pazira
Panel Discussion: The Power of Stories
- Deena Ladd, activist, practitioner,
- Tim Murphy, lawyer, government relations expert
- Mary Wiens, social commentator, journalist (moderator)
>> Online Communities, Offline Action: Working with Social Media
Social networking is more than just a way to talk online; it’s an opportunity to listen to your community, and inform the way you engage, mobilize and sustain supporters. How do you tell a compelling story online and, more importantly, how do you get your fans, volunteers, staff and leaders to tell your story with you?
Presenters: Celina Agaton, Communications Consultant; Christopher Wulff, Communications Officer, Social Planning Toronto
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>>The New Front Page: Telling your Organization’s Stories Online
An organization’s website is no longer a static “storefront site;” rather it needs to be a porous and dynamic communications platform from which you can engage your stakeholders and build an audience and credibility for your cause.
Presenter: Terry Costantino, Usability Matters
Download workshop handout (PDF, 3mb).
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>>Pitching your Story to the Media
This workshop explored distilling complex stories into effective news items. Learn practical tips for speaking to media.
Presenters: Jennifer Lewington, The Globe and Mail; Julia Howell, communications consultant
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>>Influencing Decision-Makers: The Narrative of Persuasion
Sharpen your organization’s messages and be more effective in your public policy advocacy.
Presenter: Sean Moore, policy and advocacy trainer
Downloads:
- Slides of presentation (PDF, 100kb)
- Format for a briefing note for public officials (PDF, 90kb)
- References and readings (PDF, 140kb)
Visit our Flickr page.
>>Books
Heath, Chip and Dan. Made to Stick: Why Some Ideas Survive and Others Die.
Powell, Juliette. 33 Million People in the Room: How to Create, Influence and Run a Successful Business with Social Networking.
Simmons, Annette. The Story Factor.
>>Online
Centre for Digital Storytelling
MediaShift: Your Guide to the Digital Media Revolution
MyCharityConnects June 2009 Conference
Social Edge: A program of the Skoll Foundation (Discussion: Storytelling & Social Change)
Stories for Change
Stories for Change is an online meeting place for community digital storytelling facilitators and advocates. The site allows you to browse social change focused resources created by fellow facilitators, including case studies, curriculum, links, presentations, and technology tutorials.
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