Five Good Ideas about effective fundraising in the digital age
Shannon Craig, Chief Marketing & Product Officer, CanadaHelps
The world as a whole is changing rapidly, and all aspects of life are moving online. Fundraising is no exception. Online giving is growing each year, and it won’t be long before it is the dominant form of giving. Is your charity ready? Increasingly, charities have access to online tools that help level the playing field, but they must develop the skills and knowledge to use those tools effectively or risk being left behind. In this session, CanadaHelps Chief Marketing & Product Officer, Shannon Craig, draws on her experience working with Canada’s largest online fundraising platform to offer five practical ideas for effective fundraising in the digital age.