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Communications

Branding – Why Choose You?

Published on March 20, 2011

Why should I choose you?

Are you involved in a sales position in your not-for-profit or charity?

No? You might want to think again…

We are all constantly selling – ourselves, our ideas, our recommendations and our organizations – to colleagues, bosses, direct reports, clients, politicians, bureaucrats, strategic partners, corporate sponsors and donors.

This presentation provides you with a number of innovative ways to become more influential, by understanding:

  • The importance of answering “Why should I choose you?” – the single most important question in your job – in seven words or less
  • Why you need to distinguish between what you are selling and what people are buying
  • Why you need more than facts and logic to be convincing

Download the presentation (PDF)

Five Good Ideas

  1. Core beliefs, not core values
  2. Leaders create leaders
  3. Let your leaders lead
  4. People don’t buy what you do, they buy why you do it
  5. Answer “Why should I choose you?” in seven words or less

Five Good Resources

  1. Good To Great, Jim Collins
  2. Creating Passion-Driven Teams: How to Stop Micromanaging and Motivate People to Top Performance, Dan Bobinski
  3. Start With Why?, Simon Sinek
  4. Why Should I Choose You?, Ken Aber and Ian Chamandy (to be published soon so keep an eye out for it!)
  5. The Brand You 50: Or: Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion!, Tom Peters