Five Good Ideas ®

Five Good Ideas about fundraising in the digital world

Published on 16/04/2013

Conventional fundraising wisdom still applies in the digital world, but some of it needs to be turned on its head. Have you ever been told to be a better storyteller to become a better fundraiser? Learn why that’s not a good idea in the age of social media, and why fundraising needs to connect with its roots, before it became a true profession, to flourish in the era of online engagement. Stop hiring major gift officers, and learn what it means to become truly donor-centered. In an era of new knowledge, you can become truly wise about your fundraising by relying more on the accessible data, than on intuition and instinct. Everything old is new again – are you ready?

Five Good Ideas

  1. Stop telling stories; start listening.
  2. Marketing is a dirty word; clean it up.
  3. Eyes wide open; engage with the social media experiment.
  4. Stop measuring; start hypothesizing.
  5. Don’t hire more major gift officers.

Five Good Resources

  1. Paul Slovic, University of Oregon: “If I look at the mass, I will never act”: Psychic numbing and genocide
  2. Nate Silver: Five Thirty Eight Blog
  3. Katya Andresen: Non-profit Marketing Blog
  4. Book: Nancy Duarte: Resonate: Present Visual Stories that Transform Audiences
  5. Jeremy Rifkin: RSA Animate – The Empathic Civilisation

Bonus resource: Video – Andrea Gardner”s The Power of Words

Owen Charters

President and CEO, Boys and Girls Clubs of Canada

Owen Charters is CEO of BGC Canada (formerly Boys & Girls Clubs of Canada). He serves on the advisory board of Common Good, a retirement plan for nonprofit sector employees, the Advisory Committee for the School for Advanced Studies in the Arts and Humanities at Western University, and the board of the National Alliance for Children and Youth. Former Chair of Imagine Canada and the Human Resources Council on the Nonprofit and Voluntary Sector, Owen is also faculty for the Social Sector Leadership MBA at York University’s Schulich School of Business. He is interested in pushing for a stronger nonprofit sector voice in Canadian policy, as well as better working conditions for sector employees.