Five Good Ideas about fundraising in the digital world
Conventional fundraising wisdom still applies in the digital world, but some of it needs to be turned on its head. Have you ever been told to be a better storyteller to become a better fundraiser? Learn why that’s not a good idea in the age of social media, and why fundraising needs to connect with its roots, before it became a true profession, to flourish in the era of online engagement. Stop hiring major gift officers, and learn what it means to become truly donor-centered. In an era of new knowledge, you can become truly wise about your fundraising by relying more on the accessible data, than on intuition and instinct. Everything old is new again – are you ready?
Five Good Ideas
- Stop telling stories; start listening.
- Marketing is a dirty word; clean it up.
- Eyes wide open; engage with the social media experiment.
- Stop measuring; start hypothesizing.
- Don’t hire more major gift officers.
Five Good Resources
- Paul Slovic, University of Oregon: “If I look at the mass, I will never act”: Psychic numbing and genocide
- Nate Silver: Five Thirty Eight Blog
- Katya Andresen: Non-profit Marketing Blog
- Book: Nancy Duarte: Resonate: Present Visual Stories that Transform Audiences
- Jeremy Rifkin: RSA Animate – The Empathic Civilisation
Bonus resource: Video – Andrea Gardner”s The Power of Words