Five Good Ideas

Five Good Ideas about fundraising in the digital world

Published on 16/04/2013

Conventional fundraising wisdom still applies in the digital world, but some of it needs to be turned on its head. Have you ever been told to be a better storyteller to become a better fundraiser? Learn why that’s not a good idea in the age of social media, and why fundraising needs to connect with its roots, before it became a true profession, to flourish in the era of online engagement. Stop hiring major gift officers, and learn what it means to become truly donor-centered. In an era of new knowledge, you can become truly wise about your fundraising by relying more on the accessible data, than on intuition and instinct. Everything old is new again – are you ready?

Five Good Ideas

  1. Stop telling stories; start listening.
  2. Marketing is a dirty word; clean it up.
  3. Eyes wide open; engage with the social media experiment.
  4. Stop measuring; start hypothesizing.
  5. Don’t hire more major gift officers.

Five Good Resources

  1. Paul Slovic, University of Oregon: “If I look at the mass, I will never act”: Psychic numbing and genocide
  2. Nate Silver: Five Thirty Eight Blog
  3. Katya Andresen: Non-profit Marketing Blog
  4. Book: Nancy Duarte: Resonate: Present Visual Stories that Transform Audiences
  5. Jeremy Rifkin: RSA Animate – The Empathic Civilisation

Bonus resource: Video – Andrea Gardner”s The Power of Words

Owen Charters

President and CEO, Boys and Girls Clubs of Canada

Owen Charters is the President and CEO, Boys and Girls Clubs of Canada. Through ninety-five clubs across the country, Boys and Girls Clubs of Canada provides a safe, supportive place where children and youth can experience new opportunities, overcome barriers, build positive relationships, and develop confidence and skills for life. Over his career, Owen has worked with many non-profit organizations, including the YM-YWCA, Easter Seals, Muscular Dystrophy Canada, Sunnybrook Health Science Centre Foundation, CanadaHelps, and the Multiple Sclerosis Society of Canada. In executive leadership roles, he has focused on marketing and fundraising to help organizations raise their profile and grow their impact, with a number of successful and high-profile campaigns under his belt. A proponent of a strong, collective voice for the non-profit sector, Owen is currently chair of Imagine Canada, and a member of the Advisory Committee for the School for Advanced Studies in the Arts and Humanities at Western University. He is a frequent speaker on charitable and non-profit issues across Canada.He holds a BA from the University of Western Ontario, and an MBA and a Graduate Diploma in Nonprofit Management, both from the Schulich School of Business, York University, and is an adjunct member of York’s faculty, lecturing at the MBA-level on nonprofit management in Canada.