Five Good Ideas

Knowing How to Work the Room – Strategies for Successful Networking

Published on 15/01/2011

It’s a fact – 70% of new business and 60% of jobs are attained through some sort of networking or relationship marketing. With statistics so compelling, how can you not spend time honing your networking skills? An entrepreneur, consultant and trainer, Lisa Mattam delivers an impactful and insightful presentation so you can take your networking skills to the next level. In her five good ideas, she explores the traditional channels for networking in addition to newer social media. She also provides concrete tips and tools so you will leave an impression that lasts.

Five Good Ideas

  1. Know your brand
  2. Build your message
  3. Develop a map (how will you know where you are going?)
  4. Be consistent
  5. Embrace the unexpected

Five Good Resources

  1. Robin Sharma’s blog at Robin Sharma’s blog
  2. Me 2.0: 4 Steps to Building Your Future, by Dan Shawbel
  3. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, by Keith Ferrazzi
  4. The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an “Employee” into a Brand That Shouts Distinction, Commitment, and Passion!, by Tom Peters
  5. Life’s a Pitch: How to Sell Yourself and Your Brilliant Ideas, by Stephen Bayley and Roger Mavity

Lisa Mattam

Founder and President, Sahajan

Lisa Mattam is the Founder and President of Sahajan, an Ayurvedic Natural Skin and Haircare Company. Since the company’s launch in 2015, Sahajan has enjoyed great success with coverage in Chatelaine, Cityline, Best Health and Vogue and has a retail presence in both Canada and the U.S. Lisa was the only Canadian chosen for Sephora’s inaugural Beauty Accelerator program, and Forbes magazine has described her as one of eight female entrepreneurs changing the face of beauty. A serial entrepreneur, Lisa’s first venture was The Mattam Group, a consulting practice where she established thought leadership in strategic process, leadership development, diversity and the advancement of women. An industry leader in talent management, The Mattam Group’s clients include Pepsi Bottling, IBM, Dell and Bayer. In 2009, Profit Magazine ranked Lisa as one of the top ten women emerging entrepreneurs in Canada; and, in 2011, the Indo-Canada Chamber of Commerce named Lisa its Female Entrepreneur of the Year.