Managing for Results Asks the Small Questions Managing for Sustainability Asks the Big Questions

This commentary challenges current management practice which places sole emphasis upon the measurable outcomes of a given initiative.  The authors make the case for managing for sustainability which poses a broader set of questions in addition to narrow results.  They argue the need to ask, at the earliest possible stages of any process, about the potential environmental, social and economic implications of the action.  This work draws from a framework, currently being developed by the authors, for incorporating sustainability indicators in investment decisions.

Sherri Torjman is Vice-President of the Caledon Institute.  David Minns is special advisor on sustainable development technology to the National Research Council.

ISBN – 1-5583-118-1