Publications, opinions, and speeches


The Power of Stories

Published on 15/09/2009

By Alan Broadbent, Chairman, Maytree

Telling a story is probably the most common form of human communication. Unfortunately, many of us aren’t always as effective at story telling in our organizations. Read this month’s Maytree Opinion by Alan Broadbent as he writes how stories have the ability to transcend data and give us the power to connect people to social change.


Non-profit sector


Once we begin to use stories to communicate, or persuade, or inspire, we find that we are bringing our knowledge into the light, and others can make use of it.