Harpaul Sambhi September 2011

Social media is affecting organizations more than they know it, and this is no different for Human Resources. While many employers continue to struggle with how they can use social media, candidates and employees are flocking to social networks to talk about them. From policy writing, recruitment, organizational development, talent management, leadership development, to communications, Harpaul analyses how social networks are impacting an organization’s capability to recruit, retain and engage its staff. To provide HR professionals with an inside look at social media, Harpaul will present real-life examples of success and failures of corporations using social networks.

5 Good Ideas

1. Empower employees to become brand ambassadors for your organizations.
2. Utilize intrinsic and extrinsic engagement factors to push your social HR strategy.
3. Your time is valuable – act small, think big. Decentralize your social HR initiative.
4. Explore the networks for yourself. You will not be able to effectively use a social HR initiative without understanding what your end users (employees, prospects, alumni, donors) are doing.
5. Avoid consultants. Your end users are the best source.

5 Good Resources

1. Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff, Harvard Business Press
2. Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams, Portfolio Trade
3. The future of Social Media and HR, the blog
4. What’s Next for HR with Dave Ulrich, Conference Board of Canada
5. Social HR, by Harpaul Sambhi, Carswell Legal Publications