Christa Haanstra
Founder and Managing Director, 4C Strategy group
Christa Haanstra is the Founder and Managing Director of 4C Strategy group, a company dedicated to advancing meaningful change in healthcare by partnering with organizations to ensure lived experience of patients, residents, clients and caregivers are central to decision making. In this role, she leads the Working Caregiver initiative on behalf of the Canadian Centre for Caregiving Excellence (CCCE).
Christa believes that family caregivers are the glue that keeps our healthcare system together. Despite providing 75% of care, family caregivers are rarely recognized, valued, or supported in their role. She has partnered with organizations including CCCE, the Ontario Caregiver Organization and The Change Foundation to create awareness and co-create strategies and approaches to improve the lives of caregivers.
Fueled by her deep belief in the power of storytelling to drive transformation, Christa has created the 4C Impact Narrative approach. This method uses collaboration, co-design, compassion, and creativity to inspire complex changes.
An alumna of the University of Ottawa, Seneca College, and the Kellogg School of Business, Christa has earned awards for her leadership in strategy, communication, and engagement.
Christa is a caregiver to her father who has late-stage dementia. Through constant service navigation and advocacy, she strives to create a supportive environment that allows him to have a good quality life. When not at work, Christa loves to walk, travel and do puzzles, and is an avid nature photographer. She lives in Ontario with her husband, her teenage daughter, and a rambunctious rescue dog “Lightning.”
