Shannon Craig
Senior Director of Marketing, eSight Eyewear
Prior to joining eSight Eyewear in 2020, Shannon was at CanadaHelps, fulfilling a long-time desire to actively participate in the non-profit sector. A passionate marketer, she has extensive product marketing, research, strategic partnership, and consumer marketing experience from companies including Kobo, WIND Mobile, Critical Path, FedEx and LEGO.
In her role at CanadaHelps (where she was the Chief Marketing & Product Officer at the time of her Five Good Ideas presentation), Shannon was a key member of the leadership team which has overseen tremendous growth in users and products in the last four years. More than 17,000 charities now use CanadaHelps’ expanded suite of online fundraising and educational tools, including Custom Donation Paths, Peer-to-Peer fundraising, and Events Management, and the organization regularly engages more than 500,000 donors through email and social media on all things charitable.
Shannon holds an Honours Bachelor of Arts degree from the University of Western Ontario, and an MBA from the Schulich School of Business.
